Reputation management isn't a new idea. Everyone wants to maintain a positive, clean reputation but with the changing business environment involving more and more communication outlets, especially the web, the way reputation management is handled has been updated to keep pace. Today, if someone wants information about your product or service, a very simple way to collect it is by "Googling" someone using the search engines. Prospective clients, business partners or job seekers are out there, wanting to know more about you, your company, and the service or products you offer. This search will reveal information that forms first impressions which you would always want to be lasting and positive. The problem is, anyone with an 'axe to grind,' such as fired employees, angry customers, even dishonest competitors looking for an edge, can blemish your good reputation by creating bad online postings, negative blog feedback, bad product reviews or even blatant lie...